{"id":1350,"date":"2024-11-07T10:38:22","date_gmt":"2024-11-07T09:38:22","guid":{"rendered":"https:\/\/tisserand-boubes.fr\/?page_id=1350"},"modified":"2025-02-07T20:43:29","modified_gmt":"2025-02-07T19:43:29","slug":"stage-but-2-besancon-fitness","status":"publish","type":"page","link":"https:\/\/tisserand-boubes.fr\/?page_id=1350","title":{"rendered":"Stage BUT 2 &#8211; Besan\u00e7on Fitness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1350\" class=\"elementor elementor-1350\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d6478 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b5d6478\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7734e elementor-widget elementor-widget-heading\" data-id=\"9e7734e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Stage de 2\u00e8me ann\u00e9e - Besan\u00e7on Fitness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36f648e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"36f648e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b472673 elementor-widget elementor-widget-text-editor\" data-id=\"b472673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div><div><p>Pour conclure ma seconde ann\u00e9e de bachelor information-communication, j\u2019ai effectu\u00e9 un stage de deux mois au sein d\u2019une structure qui, comme pour mon stage de premi\u00e8re ann\u00e9e, appartient au domaine du sport et de l\u2019activit\u00e9 physique. Il s\u2019agit de Besan\u00e7on Fitness, une salle de sport tout public cr\u00e9\u00e9e en 2013 et implant\u00e9e dans le b\u00e2timent du Complexe d\u2019Optimisation de la Performance Sportive (COPS25), \u00e0 Besan\u00e7on. Besan\u00e7on Fitness revendique une image de marque premium et propose des prestations uniques et haut de gamme ainsi que des machines de sport modernes et technologiques.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-006ba70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"006ba70\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc27bd4 elementor-widget elementor-widget-spacer\" data-id=\"cc27bd4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e932b8 elementor-widget elementor-widget-image\" data-id=\"6e932b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-1024x576.png\" class=\"attachment-large size-large wp-image-1372\" alt=\"\" srcset=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-1024x576.png 1024w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-300x169.png 300w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle.png 1366w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14d4b51 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"14d4b51\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-984f3eb elementor-widget elementor-widget-spacer\" data-id=\"984f3eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0e8a8 elementor-widget elementor-widget-heading\" data-id=\"ba0e8a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mes missions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2adef3d elementor-widget elementor-widget-text-editor\" data-id=\"2adef3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><p>Mes missions au sein de Besan\u00e7on Fitness se sont articul\u00e9es autour d\u2019une probl\u00e9matique pr\u00e9cise :<\/p><p>Comment aligner l\u2019image de marque premium de Besan\u00e7on Fitness avec la perception qu\u2019en ont les clients gr\u00e2ce aux outils de communication digitale ?<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd7326c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"dd7326c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7efc5 elementor-widget elementor-widget-text-editor\" data-id=\"9a7efc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><ul><li><strong>Cr\u00e9ation d\u2019une nouvelle identit\u00e9 visuelle<\/strong><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf03c60 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bf03c60\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e3de2 elementor-widget elementor-widget-text-editor\" data-id=\"23e3de2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><p>Apr\u00e8s un \u00e9tat des lieux effectu\u00e9 avec mon ma\u00eetre de stage, j\u2019ai pu en apprendre davantage sur l\u2019image de marque de la salle et ainsi identifier le probl\u00e8me de la pr\u00e9c\u00e9dente charte graphique. On ne retrouve pas l\u2019esprit \u00ab premium \u00bb dans l\u2019identit\u00e9 visuelle plut\u00f4t sportive qu\u2019arbore la salle sur ses r\u00e9seaux sociaux, ses \u00e9l\u00e9ments de communication sous format print ainsi que sur les drapeaux oriflammes que l\u2019on retrouve sur le parking. Le probl\u00e8me de l\u2019identit\u00e9 visuelle de Besan\u00e7on Fitness est donc l\u00e0 : la charte graphique ne refl\u00e8te pas l\u2019image de marque voulue, il faut donc changer cette identit\u00e9 visuelle. Et bien que le graphisme ne soit pas au c\u0153ur de ma formation, j\u2019ai voulu m\u2019essayer \u00e0 cet exercice afin de tenter de r\u00e9pondre au mieux aux besoins de ma structure d\u2019accueil pour ce stage.<\/p><div><div><p>J\u2019ai commenc\u00e9 par \u00e9tablir un choix de couleurs qui s\u2019est arr\u00eat\u00e9 sur le vert \u00e9meraude, qui \u00e9voque la richesse et l\u2019abondance, et le dor\u00e9 afin d\u2019accentuer l\u2019aspect distingu\u00e9 de la salle. Cette couleur dor\u00e9e a finalement \u00e9t\u00e9 remplac\u00e9e par un jaune p\u00e2le l\u00e9ger pour une question de visibilit\u00e9 et de lisibilit\u00e9.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ddbe18 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7ddbe18\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bede1c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2bede1c\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/1-950x320.png\" alt=\"1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/2-950x320.png\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/3-950x320.png\" alt=\"3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/4-950x320.png\" alt=\"4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/5-950x320.png\" alt=\"5\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddcebeb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ddcebeb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f76832c elementor-widget elementor-widget-text-editor\" data-id=\"f76832c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><p>J\u2019ai par la suite effectu\u00e9 une s\u00e9lection de typographies sur Illustrator : une pour cr\u00e9er un logo Besan\u00e7on Fitness provisoire et d\u2019autres, simples et lisibles, \u00e0 utiliser pour les supports print et sur les publications des r\u00e9seaux sociaux.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1afccc3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1afccc3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2d37f elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"2a2d37f\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;infinite&quot;:&quot;no&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/1-1-950x320.png\" alt=\"1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/2-1-950x320.png\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/3-1-950x320.png\" alt=\"3\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac2993a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ac2993a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a87eefc elementor-widget elementor-widget-text-editor\" data-id=\"a87eefc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><p>Avec les outils et les comp\u00e9tences en graphisme dont je dispose, j\u2019ai propos\u00e9 un logo provisoire pour Besan\u00e7on Fitness, principalement pour l\u2019utiliser sur les r\u00e9seaux sociaux et l\u2019accorder \u00e0 la nouvelle identit\u00e9 visuelle. J\u2019ai r\u00e9alis\u00e9 sur Illustrator un logo compos\u00e9 d\u2019un fond vert \u00e9meraude sur lequel j\u2019ai ajout\u00e9 le nom \u201cBesan\u00e7on Fitness\u201d r\u00e9dig\u00e9 avec une typographie fine et distingu\u00e9e afin de rappeler la caract\u00e9ristique premium de la salle.<\/p><\/div><div><p>Durant ce processus de cr\u00e9ation d\u2019une nouvelle identit\u00e9 visuelle, j\u2019ai \u00e9galement effectu\u00e9 une veille des chartes graphiques des concurrents de Besan\u00e7on Fitness. J\u2019en ai retenu que les concurrents qui revendiquent \u00e9galement une image de salle premium arborent une charte graphique aux couleurs plut\u00f4t sombres et plus particuli\u00e8rement un logo minimaliste et \u00e9pur\u00e9. Les salles de sport low-cost utilisent davantage de couleurs vives et ont parfois une charte graphique charg\u00e9e. Cette observation m\u2019a confort\u00e9 dans mon choix de couleurs et de typographies pour la charte graphique de Besan\u00e7on Fitness, et plus particuli\u00e8rement pour son logo provisoire.<\/p><\/div><div><p>Au final, la nouvelle identit\u00e9 visuelle \u00e9labor\u00e9e pour Besan\u00e7on Fitness est davantage fid\u00e8le \u00e0 l\u2019image de marque voulue. Il faut maintenant voir sur le long terme si cette nouvelle identit\u00e9 va permettre davantage atteindre et attirer la cible de Besan\u00e7on Fitness.<\/p><p>Voici le nouveau logo de Besan\u00e7on Fitness :<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83994a7 elementor-widget elementor-widget-image\" data-id=\"83994a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-300x169.png\" class=\"attachment-medium size-medium wp-image-1372\" alt=\"\" srcset=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-300x169.png 300w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-1024x576.png 1024w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle.png 1366w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22aeb18 elementor-widget elementor-widget-spacer\" data-id=\"22aeb18\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab6590 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1ab6590\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42e902 elementor-widget elementor-widget-text-editor\" data-id=\"a42e902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><ul><li><strong>Harmonisation et animation des r\u00e9seaux sociaux<\/strong><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30e5792 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"30e5792\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bc700 elementor-widget elementor-widget-text-editor\" data-id=\"e7bc700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><p>La refonte de l\u2019identit\u00e9 graphique de Besan\u00e7on Fitness repr\u00e9sentait un enjeu important sur les r\u00e9seaux sociaux de la salle de sport puisque celle-ci communique principalement \u00e0 travers ses r\u00e9seaux, \u00e0 savoir Instagram et Facebook. Un \u00e9tat des lieux de ces pages m\u2019a permis de relever plusieurs points que j\u2019allais devoir am\u00e9liorer : harmoniser les publications en homog\u00e9n\u00e9isant les couleurs et typographies utilis\u00e9es, \u00e9tablir un planning de publication r\u00e9gulier et proposer des formats davantage vari\u00e9s, notamment des reels.<\/p><div><div><p>La communication digitale est un moyen majeur pour atteindre la cible de Besan\u00e7on Fitness, des personnes de tout \u00e2ge, de CSP moyenne \u00e0 \u00e9lev\u00e9e et adeptes de sport. Il faut donc que les r\u00e9seaux sociaux soient parfaitement fid\u00e8les \u00e0 l\u2019image de marque afin d\u2019attirer cette cible. L\u2019harmonisation et l\u2019animation des r\u00e9seaux sociaux de Besan\u00e7on Fitness \u00e9tait donc un enjeu majeur de mon stage.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516f165 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"516f165\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a2221 elementor-widget elementor-widget-image\" data-id=\"62a2221\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Essai-photo-de-profil-1024x576.png\" class=\"attachment-large size-large wp-image-1456\" alt=\"\" srcset=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Essai-photo-de-profil-1024x576.png 1024w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Essai-photo-de-profil-300x169.png 300w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Essai-photo-de-profil-1536x864.png 1536w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Essai-photo-de-profil.png 1920w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Page Instagram Besan\u00e7on Fitness harmonis\u00e9e et accord\u00e9e avec la nouvelle identit\u00e9 graphique.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b66d85 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"3b66d85\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5133bd9 elementor-widget elementor-widget-text-editor\" data-id=\"5133bd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Afin d\u2019\u00e9tablir un rythme de publication r\u00e9gulier permettant de s\u2019attirer les faveurs de l\u2019algorithme, j\u2019ai r\u00e9alis\u00e9 un planning de publication des post pour les r\u00e9seaux sociaux de Besan\u00e7on Fitness. Une fois ce programme \u00e9tabli, j\u2019ai pr\u00e9par\u00e9 les diff\u00e9rents post que j\u2019allais publier tout au long de ma p\u00e9riode de stage. Les sujets de ces publications sont principalement les services propos\u00e9s par Besan\u00e7on Fitness qui en font une salle premium. J\u2019ai notamment pr\u00e9sent\u00e9 les machines mises \u00e0 disposition des adh\u00e9rents, les saunas ou encore la chambre de cryoth\u00e9rapie. D\u2019autres post concernaient \u00e9galement des offres mises en place par la salle de sport ou encore des marronniers. J\u2019ai r\u00e9alis\u00e9 diff\u00e9rents formats de post avec des publications classiques, des reels ou encore des stories. Cela a permis de diversifier les formats pr\u00e9sents sur les r\u00e9seaux sociaux tout en les dynamisant et d\u2019imposer les codes de la nouvelle identit\u00e9 visuelle dans le feed des r\u00e9seaux de la salle de sport. Afin d\u2019aider ma structure d\u2019accueil \u00e0 continuer \u00e0 g\u00e9rer les r\u00e9seaux sociaux apr\u00e8s mon d\u00e9part, j\u2019ai r\u00e9alis\u00e9 la suite du planning de publication pour le mois suivant mon d\u00e9part.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39efe79 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"39efe79\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02afa1d elementor-widget elementor-widget-image-carousel\" data-id=\"02afa1d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2024-06-26-102952-e1738330738235-168x300.png\" alt=\"Capture d&#039;\u00e9cran 2024-06-26 102952\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2024-06-26-102749-e1738330773250-167x300.png\" alt=\"Capture d&#039;\u00e9cran 2024-06-26 102749\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Capture-decran-2024-06-26-102843-e1738330830121-168x300.png\" alt=\"Capture d&#039;\u00e9cran 2024-06-26 102843\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4e4ab elementor-widget elementor-widget-spacer\" data-id=\"0d4e4ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73172a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f73172a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78e8133 elementor-widget elementor-widget-text-editor\" data-id=\"78e8133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><ul><li><strong>Mise \u00e0 jour du site internet<\/strong><\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-941328b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"941328b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6464320 elementor-widget elementor-widget-text-editor\" data-id=\"6464320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Besan\u00e7on Fitness dispose d\u2019un site internet r\u00e9alis\u00e9 avec WordPress qui pr\u00e9sente la salle avec les tarifs, le planning des cours collectifs, l\u2019\u00e9quipe et les locaux. \u00c0 mon arriv\u00e9e, le site internet de la salle de sport \u00e9tait d\u00e9j\u00e0 visuellement attractif et agr\u00e9able \u00e0 consulter. Cependant, il pouvait devenir encore plus attrayant et complet afin de proposer une exp\u00e9rience de prise d\u2019informations plus compl\u00e8te aux internautes le visitant.<\/p><p>J\u2019ai commenc\u00e9 par mettre \u00e0 jour certaines informations du site, ce qui m\u2019a permis de prendre en main le mod\u00e8le utilis\u00e9 pour r\u00e9aliser le site qui m\u2019\u00e9tait inconnu. Par la suite, j\u2019ai principalement travaill\u00e9 sur deux pages du site : celle pr\u00e9sentant les prestations 3.0 de Besan\u00e7on Fitness et celle pr\u00e9sentant les locaux et \u00e9quipement de la salle de sport.<\/p><p>Pour la page pr\u00e9sentant les prestations 3.0, j\u2019ai simplifi\u00e9 l\u2019acc\u00e8s aux informations en fusionnant deux pages semblables sur le sujet de l\u2019hypoxie sur une m\u00eame page et en la rendant accessible via un lien cliquable sous la forme d\u2019une photo. Les utilisateurs du site disposent maintenant d\u2019informations claires et pr\u00e9cises concernant l\u2019hypoxie et peuvent facilement retrouver le sujet sur le site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-320dc45 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"320dc45\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-190372a elementor-widget elementor-widget-image\" data-id=\"190372a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"149\" height=\"300\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Design-sans-titre-e1738951707823-149x300.png\" class=\"attachment-medium size-medium wp-image-1485\" alt=\"\" srcset=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Design-sans-titre-e1738951707823-149x300.png 149w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Design-sans-titre-e1738951707823-509x1024.png 509w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Design-sans-titre-e1738951707823-764x1536.png 764w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Design-sans-titre-e1738951707823-768x1545.png 768w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Design-sans-titre-e1738951707823.png 993w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nouveau lien cliquable pour acc\u00e9der aux informations sur l'hypoxie.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe22402 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"fe22402\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-942f3a9 elementor-widget elementor-widget-text-editor\" data-id=\"942f3a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Concernant la pr\u00e9sentation des locaux et des \u00e9quipements de la salle, il existait d\u00e9j\u00e0 une page sur le site internet qui contenait une vid\u00e9o de 6 minutes pr\u00e9sentant la salle de sport. J\u2019ai compl\u00e9t\u00e9 cette page en r\u00e9alisant 8 minies vid\u00e9os pour lesquelles j\u2019ai film\u00e9 mon ma\u00eetre de stage pr\u00e9sentant la salle de sport, la sp\u00e9cificit\u00e9 \u00e9tant qu\u2019une partie de la salle \u00e9quivalait \u00e0 une vid\u00e9o. J\u2019ai ensuite mont\u00e9 ces vid\u00e9os sur CapCut, en ajoutant notamment des sous-titres puis je les ai post\u00e9es sur la cha\u00eene YouTube de Besan\u00e7on Fitness. Suite \u00e0 cela, j\u2019ai cr\u00e9\u00e9 des vignettes correspondant aux diff\u00e9rentes vid\u00e9os pour les faire appara\u00eetre sur la page de pr\u00e9sentation des locaux de la salle et j\u2019y ai ajout\u00e9 le lien des vid\u00e9os YouTube.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-137c305 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"137c305\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e94203 elementor-widget elementor-widget-image\" data-id=\"7e94203\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"292\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-19-12-49-La-salle-COPS25-e1738952267536-1024x315.png\" class=\"attachment-large size-large wp-image-1495\" alt=\"\" srcset=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-19-12-49-La-salle-COPS25-e1738952267536-1024x315.png 1024w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-19-12-49-La-salle-COPS25-e1738952267536-300x92.png 300w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-19-12-49-La-salle-COPS25-e1738952267536-1536x472.png 1536w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-19-12-49-La-salle-COPS25-e1738952267536-768x236.png 768w, https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-19-12-49-La-salle-COPS25-e1738952267536.png 1918w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Exemple de vignettes permettant d'acc\u00e9der aux vid\u00e9os de pr\u00e9sentation.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d817b5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6d817b5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e27c3d9 elementor-widget elementor-widget-text-editor\" data-id=\"e27c3d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><div><p>Ces ajouts et modifications permettent une fois de plus d\u2019am\u00e9liorer le site internet de Besan\u00e7on Fitness en le rendant plus pr\u00e9cis et travaill\u00e9, ce qui contribue \u00e0 mettre en valeur l\u2019image de marque premium de Besan\u00e7on Fitness.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e092f13 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e092f13\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d85e79d elementor-widget elementor-widget-spacer\" data-id=\"d85e79d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stage de 2\u00e8me ann\u00e9e &#8211; Besan\u00e7on Fitness Pour conclure ma seconde ann\u00e9e de bachelor information-communication, j\u2019ai effectu\u00e9 un stage de deux mois au sein d\u2019une structure qui, comme pour mon stage de premi\u00e8re ann\u00e9e, appartient au domaine du sport et de l\u2019activit\u00e9 physique. Il s\u2019agit de Besan\u00e7on Fitness, une salle de sport tout public cr\u00e9\u00e9e &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tisserand-boubes.fr\/?page_id=1350\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Stage BUT 2 &#8211; Besan\u00e7on Fitness&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1350","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stage BUT 2 - Besan\u00e7on Fitness - Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tisserand-boubes.fr\/?page_id=1350\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stage BUT 2 - Besan\u00e7on Fitness - Portfolio\" \/>\n<meta property=\"og:description\" content=\"Stage de 2\u00e8me ann\u00e9e &#8211; Besan\u00e7on Fitness Pour conclure ma seconde ann\u00e9e de bachelor information-communication, j\u2019ai effectu\u00e9 un stage de deux mois au sein d\u2019une structure qui, comme pour mon stage de premi\u00e8re ann\u00e9e, appartient au domaine du sport et de l\u2019activit\u00e9 physique. Il s\u2019agit de Besan\u00e7on Fitness, une salle de sport tout public cr\u00e9\u00e9e &hellip; Read more &quot;Stage BUT 2 &#8211; Besan\u00e7on Fitness&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tisserand-boubes.fr\/?page_id=1350\" \/>\n<meta property=\"og:site_name\" content=\"Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T19:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-1024x576.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350\",\"url\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350\",\"name\":\"Stage BUT 2 - Besan\u00e7on Fitness - Portfolio\",\"isPartOf\":{\"@id\":\"https:\/\/tisserand-boubes.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350#primaryimage\"},\"thumbnailUrl\":\"http:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle-1024x576.png\",\"datePublished\":\"2024-11-07T09:38:22+00:00\",\"dateModified\":\"2025-02-07T19:43:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tisserand-boubes.fr\/?page_id=1350\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350#primaryimage\",\"url\":\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle.png\",\"contentUrl\":\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Logo-BF-rectangle.png\",\"width\":1366,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tisserand-boubes.fr\/?page_id=1350#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/tisserand-boubes.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stage BUT 2 &#8211; Besan\u00e7on Fitness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tisserand-boubes.fr\/#website\",\"url\":\"https:\/\/tisserand-boubes.fr\/\",\"name\":\"Portfolio\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tisserand-boubes.fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stage BUT 2 - Besan\u00e7on Fitness - Portfolio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tisserand-boubes.fr\/?page_id=1350","og_locale":"en_US","og_type":"article","og_title":"Stage BUT 2 - Besan\u00e7on Fitness - Portfolio","og_description":"Stage de 2\u00e8me ann\u00e9e &#8211; Besan\u00e7on Fitness Pour conclure ma seconde ann\u00e9e de bachelor information-communication, j\u2019ai effectu\u00e9 un stage de deux mois au sein d\u2019une structure qui, comme pour mon stage de premi\u00e8re ann\u00e9e, appartient au domaine du sport et de l\u2019activit\u00e9 physique. 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