{"id":183,"date":"2024-02-13T09:29:53","date_gmt":"2024-02-13T08:29:53","guid":{"rendered":"https:\/\/tisserand-boubes.fr\/?page_id=183"},"modified":"2025-02-08T18:59:05","modified_gmt":"2025-02-08T17:59:05","slug":"challenges","status":"publish","type":"page","link":"https:\/\/tisserand-boubes.fr\/?page_id=183","title":{"rendered":"Challenges"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"183\" class=\"elementor elementor-183\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6951ca7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6951ca7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd737b6 elementor-widget elementor-widget-text-editor\" data-id=\"fd737b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00c0 travers mes \u00e9tudes en communication, j&#8217;ai la chance de participer \u00e0 des challenges depuis ma seconde ann\u00e9e de BUT. \u00c0 l&#8217;occasion de ces challenges, un commanditaire nous fait parvenir un brief comprenant sa demande, ses attentes et ses exigences. C&#8217;est alors en \u00e9quipe de cinq ou six \u00e9tudiants que nos esprits se mettent \u00e0 turbiner afin d&#8217;\u00e9laborer la proposition parfaite pour le commanditaire, et ce en un temps compt\u00e9 !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ccef2a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6ccef2a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b567844 elementor-widget elementor-widget-spacer\" data-id=\"b567844\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a7e61 elementor-widget elementor-widget-heading\" data-id=\"b3a7e61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Challenge interne 2023 - Le Francomtois<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b73f6a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4b73f6a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cad1da elementor-widget elementor-widget-text-editor\" data-id=\"8cad1da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quoi de mieux qu\u2019un <strong>challenge<\/strong> pour se remettre en selle apr\u00e8s les vacances d\u2019\u00e9t\u00e9\u00a0? C\u2019est le jour de la rentr\u00e9e que nous avons pris connaissance du commanditaire et de sa demande pour ce premier challenge de l\u2019ann\u00e9e qui allait occuper les fili\u00e8res Communication et Publicit\u00e9 pendant<strong> deux mois<\/strong>.<\/p><p>Le commanditaire\u00a0? La <strong>fromagerie <em>Milleret<\/em><\/strong> pour sa marque de cancoillotte <em><strong>Le Francomtois<\/strong><\/em>. La demande\u00a0? <strong>Promouvoir<\/strong> la marque <em>Le Francomtois<\/em> dans l\u2019Est de la France en<strong> valorisant<\/strong> son positionnement diff\u00e9renciant face aux marques historiques du march\u00e9. Dans le brief fournit par la fromagerie, on retrouvait les objectifs, cibles, mais \u00e9galement des informations confidentielles sur la marque ainsi que le budget allou\u00e9 pour cette campagne.<\/p><p>Une fois les \u00e9quipes d\u2019\u00e9tudiants form\u00e9es, il \u00e9tait temps de passer au brainstorming afin d\u2019\u00e9laborer <strong>la proposition id\u00e9ale<\/strong> pour le commanditaire\u00a0: id\u00e9e cr\u00e9ative, plan de communication, strat\u00e9gie des moyens, cr\u00e9ation de visuels, d\u2019un planning pour la campagne et budg\u00e9tisation. C\u2019est cette <strong>vari\u00e9t\u00e9 de missions<\/strong> \u00e0 accomplir qui rend les challenges si enrichissants puisqu\u2019ils n\u00e9cessitent de mettre en pratique tous les aspects de la communication que nous \u00e9tudions.<\/p><p>C\u2019est ainsi que mon \u00e9quipe et moi-m\u00eame, aid\u00e9es et accompagn\u00e9es par nos professeurs et intervenants, avons \u00e9tablit une <strong>campagne de communication<\/strong> pour la marque <em>Le Francomtois<\/em> en l\u2019espace de deux mois, en y travaillant quelques heures par semaine, en plus de nos cours. Nous avons opt\u00e9 pour la cr\u00e9ation d\u2019une <strong>mascotte<\/strong> nomm\u00e9e <em>Montb\u00e9line<\/em>, une vache montb\u00e9liarde comme son nom l\u2019indique, pour porter la marque au-del\u00e0 de la r\u00e9gion franc-comtoise et de promouvoir les usages de la cancoillotte. Nous avons imagin\u00e9 un <strong>lancement<\/strong> pour cette campagne avec la cr\u00e9ation d\u2019un compte Instagram pour la marque ainsi qu\u2019un jeu concours pour les clients. Nous avons d\u00e9cid\u00e9 d\u2019utiliser divers <strong>moyens<\/strong> pour assurer la r\u00e9ussite de cette campagne, tout en respectant le <strong>budget impos\u00e9<\/strong>\u00a0: communication digitale, publicit\u00e9 sur le lieu de vente ou encore spot publicitaire.<\/p><p>Le jour de la pr\u00e9sentation de notre proposition face \u00e0 un jury de professeurs, nous avons \u00e9galement du rendre un <strong>rapport complet<\/strong> que vous pouvez d\u00e9couvrir ci-dessous. Bien que mon \u00e9quipe n\u2019ait pas \u00e9t\u00e9 retenue pour la finale de ce challenge interne, ce fut une <strong>exp\u00e9rience enrichissante et formatrice<\/strong> pour mon futur de communicante. J\u2019en ai tir\u00e9 des enseignements qui ne cessent de m\u2019\u00eatre utiles dans mes \u00e9tudes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcb607f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bcb607f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cc294 elementor-arrows-position-outside elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"f1cc294\" data-element_type=\"widget\" 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var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2024-03-08-213421.png\" alt=\"Capture d&#039;\u00e9cran 2024-03-08 213421\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/francomtois-2.png\" alt=\"francomtois 2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 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\/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2024-03-08-214336.png\" alt=\"Capture d&#039;\u00e9cran 2024-03-08 214336\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/francomtois-7.png\" alt=\"francomtois 7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2024-03-08-214612.png\" alt=\"Capture d&#039;\u00e9cran 2024-03-08 214612\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8ffa1 elementor-widget elementor-widget-spacer\" data-id=\"1d8ffa1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5da855 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a5da855\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2b018 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0f2b018\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/Dossier-Milleret-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez notre dossier ici !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6dcb elementor-widget elementor-widget-spacer\" data-id=\"fbb6dcb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8a193 elementor-widget elementor-widget-spacer\" data-id=\"ff8a193\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d21af e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"03d21af\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a1d10 elementor-widget elementor-widget-heading\" data-id=\"43a1d10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge r\u00e9gional 2023 - Maty<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d761629 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d761629\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c41396 elementor-widget elementor-widget-text-editor\" data-id=\"4c41396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce second challenge de l\u2019ann\u00e9e fut diff\u00e9rent sur plusieurs points. Tout d\u2019abord, les \u00e9tudiants de Communication et de Publicit\u00e9 avaient l\u2019obligation de cr\u00e9er <strong>des \u00e9quipes mixant les deux fili\u00e8res<\/strong>, l\u2019occasion de travailler avec de nouvelles personnes poss\u00e9dant des comp\u00e9tences diff\u00e9rentes\u00a0! De plus, le challenge s\u2019est cette fois d\u00e9roul\u00e9 sur <strong>une semaine compl\u00e8te d\u00e9di\u00e9e<\/strong>, sans aucun cours \u00e0 c\u00f4t\u00e9. Cela nous a permit de nous plonger pleinement dans notre projet et d\u2019en voir l\u2019aboutissement rapidement. Enfin le commanditaire \u00e9tait tr\u00e8s diff\u00e9rent de celui du premier challenge puisqu\u2019il s\u2019agissait de la c\u00e9l\u00e8bre <strong>bijouterie <em>Maty<\/em><\/strong>.<\/p><p>Dans le brief fournit par la marque, on retrouvait la demande de la marque pour cette campagne de communication\u00a0: proposer une <strong>strat\u00e9gie de lancement<\/strong> pour la collection <em>Op\u00e9ra<\/em>, la nouvelle collection de la marque <em>Maty<\/em> lanc\u00e9e en 2023, avec pour objectif d\u2019installer la notori\u00e9t\u00e9 de la marque mais \u00e9galement de garantir le succ\u00e8s de cette nouvelle gamme. Plus pr\u00e9cis\u00e9ment, la campagne devait durer <strong>six mois<\/strong> en d\u00e9butant en d\u00e9cembre 2023, avec un budget allou\u00e9 de <strong>200\u00a0000\u20ac<\/strong> tout en privil\u00e9giant les moyens digitaux et les actions hors m\u00e9dia. La marque a \u00e9galement mit \u00e0 notre disposition les \u00e9l\u00e9ments de la charte graphique de la collection, bas\u00e9e sur des jeux d\u2019ombres et de lumi\u00e8res. \u00a0<\/p><p>Pour r\u00e9pondre \u00e0 la demande de la marque, le concept du <strong>souvenir<\/strong> comme base de notre id\u00e9e cr\u00e9ative nous est venu instinctivement, puisque chaque bijou \u00e0 sa propre histoire et ceux-ci nous rappellent des souvenirs personnels. Nous avons donc \u00e9tablit une <strong>strat\u00e9gie cr\u00e9ative<\/strong> pr\u00e9cise, accompagn\u00e9e d\u2019une <strong>strat\u00e9gie des moyens<\/strong> avec une activation nomm\u00e9e <em>Lueur d\u2019Op\u00e9ra<\/em> dont les d\u00e9tails sont accessibles ci-dessous. Cette strat\u00e9gie est \u00e9galement compos\u00e9e d\u2019une campagne permettant aux clients de raconter leurs souvenirs li\u00e9s \u00e0 un bijou qu\u2019ils ont achet\u00e9 chez <em>Maty<\/em>, une op\u00e9ration d\u2019e-mailing du souvenir ainsi que l\u2019association d\u2019\u00e9motions \u00e0 certains bijoux de la collection, dont un pourcentage des ventes r\u00e9alis\u00e9es sur ces bijoux sera par la suite revers\u00e9 \u00e0 des associations.<\/p><p>Le temps et l\u2019\u00e9nergie mis dans cette semaine de travail intense ont port\u00e9 leurs fruits puisque notre \u00e9quipe, nomm\u00e9e <em>Maestra<\/em>, a \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour faire partie <strong>des quatre \u00e9quipes finalistes<\/strong> de l\u2019IUT de Besan\u00e7on. Malheureusement, nous n\u2019avons pas \u00e9t\u00e9 choisies pour repr\u00e9senter l\u2019IUT lors de la finale r\u00e9gionale contre les IUT de Strasbourg et de Nancy. Cependant, ce fut une fois de plus <strong>une exp\u00e9rience enrichissante<\/strong>, d\u2019autant plus que le fait d\u2019avoir travaill\u00e9 avec des \u00e9tudiantes du parcours Publicit\u00e9 m\u2019a apport\u00e9 de <strong>nouvelles perspectives<\/strong> pour aborder un projet et de <strong>nouvelles connaissances<\/strong>. \u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-267eff0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"267eff0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-857e623 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"857e623\" 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data-id=\"65d2424\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-332e868 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"332e868\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f334421 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f334421\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2024\/03\/maestra-rapport.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez notre dossier ici !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-128e213 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"128e213\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e5fcb elementor-widget elementor-widget-spacer\" data-id=\"b5e5fcb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66afdab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"66afdab\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-007e637 elementor-widget elementor-widget-spacer\" data-id=\"007e637\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed855c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1ed855c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50bc60 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a50bc60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quinzaine de l'entrepreneuriat 2024<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d36ece3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d36ece3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dde8a elementor-widget elementor-widget-text-editor\" data-id=\"b4dde8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce challenge a occup\u00e9 les deux premi\u00e8res semaines de cette troisi\u00e8me ann\u00e9e de BUT information-communication. Le d\u00e9fi ? Proposer <strong>un produit ou un service innovant<\/strong>, r\u00e9pondant \u00e0 une probl\u00e9matique <strong>environnementale<\/strong> et <strong>sociale<\/strong>, le tout en deux semaines ! Mon \u00e9quipe et moi avons choisi de nous concentrer sur l\u2019utilisation du plastique dans les contenants des boissons, et plus particuli\u00e8rement sur <strong>l\u2019utilisation des bouteilles d\u2019eau de source en plastique.<\/strong> Ainsi, nous avons d\u00e9velopp\u00e9 notre concept innovant, tout en effectuant une analyse de march\u00e9, en choisissant un statut d\u2019association et un mod\u00e8le d\u2019affaire, en r\u00e9alisant une charte graphique pour notre projet et en \u00e9tablissant un plan de communication ! \u00c0 l\u2019issue de ces semaines de travail intense, nous avons pr\u00e9sent\u00e9 au jury notre projet : <em><strong>Pure Choice<\/strong><\/em>, une fontaine \u00e0 eau de source distribu\u00e9e dans des bouteilles durables et \u00e9co-con\u00e7ues, dispos\u00e9e dans les halls de supermarch\u00e9.<\/p><p><br \/><strong><em>\u201cProfitez de votre eau pr\u00e9f\u00e9r\u00e9e dans des bouteilles durables \u00e0 prix mini\u201d.<\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4182ce7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4182ce7\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6938ef6 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"6938ef6\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Elsa.png\" alt=\"Elsa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Etapes-creation-logo-pure-choice.png\" alt=\"Etapes cr\u00e9ation logo pure choice\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/PURE-CHOICE-Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores-quinzaine-de-lentrepreneuriat-20241.png\" alt=\"PURE CHOICE - Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores - quinzaine de l&#039;entrepreneuriat 2024(1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/PURE-CHOICE-Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores-quinzaine-de-lentrepreneuriat-20242.png\" alt=\"PURE CHOICE - Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores - quinzaine de l&#039;entrepreneuriat 2024(2)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/PURE-CHOICE-Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores-quinzaine-de-lentrepreneuriat-2024.png\" alt=\"PURE CHOICE - Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores - quinzaine de l&#039;entrepreneuriat 2024\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/PURE-CHOICE-Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores-quinzaine-de-lentrepreneuriat-20243.png\" alt=\"PURE CHOICE - Cristiano_Rossi_Tisserand-Boubes_Garnier_Flores - quinzaine de l&#039;entrepreneuriat 2024(3)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button 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class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317cac6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"317cac6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-056753e elementor-widget elementor-widget-button\" data-id=\"056753e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/01\/Dossier-PURE-CHOICE.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez notre dossier ici !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83e6a2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d83e6a2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8934ef elementor-widget elementor-widget-spacer\" data-id=\"a8934ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54a30d1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"54a30d1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5ac4d elementor-widget elementor-widget-heading\" data-id=\"1a5ac4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge national de la communication 2025<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ff8c8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c7ff8c8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16cbd08 elementor-widget elementor-widget-text-editor\" data-id=\"16cbd08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le challenge national de la communication met en comp\u00e9tition tous les \u00e9tudiants du parcours communication de tous les IUT de France. Cette ann\u00e9e, c&#8217;est l&#8217;URIOPSS de Normandie qui nous a transmis un brief dont la demande \u00e9tait la suivante : \u00e9laborer une strat\u00e9gie de communication dans l&#8217;objectif de relancer l&#8217;attractivit\u00e9 des m\u00e9tiers du domaine m\u00e9dico-social afin d&#8217;augmenter le recrutement. Les professionnels de ce milieu jouent un r\u00f4le essentiel dans notre soci\u00e9t\u00e9 en accompagnant les personnes vuln\u00e9rables, en favorisant l\u2019inclusion et en renfor\u00e7ant les liens sociaux.<\/p><p>Pour faire face \u00e0 cette crise de l&#8217;attractivit\u00e9 et de m\u00e9connaissance du domaine m\u00e9dico-social, mon \u00e9quipe et moi-m\u00eame avons d\u00e9cid\u00e9 de centrer notre strat\u00e9gie de communication autour des personnes qui b\u00e9n\u00e9ficient directement de l&#8217;accompagnement de ces professionnels : les personnes aid\u00e9es. C&#8217;est autour de ce concept cl\u00e9 que nous avons pr\u00e9sent\u00e9 au jury notre strat\u00e9gie de communication, une strat\u00e9gie cr\u00e9ative, nos moyens ainsi qu&#8217;un planning et un budget.<\/p><p><em><strong>#LeurPr\u00e9senceFaitLaDiff\u00e9rence<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-534b16e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"534b16e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8dc92f elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b8dc92f\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Challenge-national.png\" alt=\"Challenge national\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Liah.png\" alt=\"Liah\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Liah1.png\" alt=\"Liah(1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Elsa.png\" alt=\"Elsa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Manon.png\" alt=\"Manon\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Sara.png\" alt=\"Sara\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Oral-Challenge-national.png\" alt=\"Oral Challenge national\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Manon1.png\" alt=\"Manon(1)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cbbf63 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7cbbf63\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f8f3c elementor-widget elementor-widget-spacer\" data-id=\"54f8f3c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4593780 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4593780\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dddac5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8dddac5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/tisserand-boubes.fr\/wp-content\/uploads\/2025\/02\/Challenge-national.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrez notre dossier ici !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e4b154 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7e4b154\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c0452 elementor-widget elementor-widget-spacer\" data-id=\"f7c0452\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 travers mes \u00e9tudes en communication, j&#8217;ai la chance de participer \u00e0 des challenges depuis ma seconde ann\u00e9e de BUT. \u00c0 l&#8217;occasion de ces challenges, un commanditaire nous fait parvenir un brief comprenant sa demande, ses attentes et ses exigences. C&#8217;est alors en \u00e9quipe de cinq ou six \u00e9tudiants que nos esprits se mettent \u00e0 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/tisserand-boubes.fr\/?page_id=183\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Challenges&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Challenges - Portfolio<\/title>\n<meta name=\"description\" content=\"Infocom c\u2019est aussi des challenges d\u00e8s la seconde ann\u00e9e de BUT. 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